Real world. Real time. Real results – morphing technology to capture real consumer behaviour and trends
Marla CommonsQualitatif Research International, United States
Luc RensQualitatif and Super Group®, Research International, United States
Brett MillerSuper Group®, Research International, United States
INTRODUCTION
Technology is continually changing the way people behave, interact and relate to each other. For example, new powerful camera phones enable users to share visually and compellingly life experiences with friends and family.
Some recent highlights in the camera phone industry include:
Camera phones now outsell digital cameras and traditional film cameras combined – 90% of all digital...