Real-time research

From reality television to a whole range of websites from Amazon to the BBC, there is an increasing use of 'voting' within the media, with real-time polls and comments providing consumer input to discussions.

Real-time research

Pete ComleyVirtual Surveys

INTRODUCTION

There is an increasing usage of voting within the media. Rarely can you watch television in an evening and not encounter some form of interactive polling. Initially there was voting for programmes...

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