Real-time monitoring of TV advertising performance

Internet Protocol Television (IPTV) has become a mainstream video delivery platform. IPTV means delivery of TV over a fixed line network using Internet Protocol, and while uptake has been slow in the UK, it has been slightly better in Europe and elsewhere, and can be expected to grow substantially.

Real-time monitoring of TV advertising performance

Charlie Horrell

Visions of the future are most compelling when rooted in the present, when they reflect the concerns of the here and now. That is why I prefer the immediacy of George Orwell's Nineteen Eighty-Four to H. G. Wells' more alien War of the Worlds – even if the future hasn't turned out quite how Orwell imagined, and we are actually watching Big Brothermore than Big Brother watches us. When it comes to the future of TV advertising I feel the same. So rather than look to...

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