Real-time communication management

Arie den Boon and Suzanne Bruin argue that proper management of communications requires continuous and immediate feedback of media and creative performance; and, in Holland, this is now possible using web research.

Real-time communication management  

Arie den Boon Daphne Communication ManagementSuzanne Bruin Daphne Communication Management

How should we analyse communication? We tend to think of communication in terms of separate campaigns. Campaigns...