Real-time communication management
Suzanne Bruin and Arie den Boon
Arie den Boon and Suzanne Bruin argue that proper management of communications requires continuous and immediate feedback of media and creative performance; and, in Holland, this is now possible using web research.
Real-time
communication
management
Arie
den Boon
Daphne Communication Management
Suzanne Bruin
Daphne Communication Management
How should we analyse
communication? We tend to think of communication in terms of separate
campaigns. Campaigns...
