Real Time Audience - The Ultimate Fight.
Ten Year of Latin American Experience
Paulo Pinheiro de Andrade
This paper presents a brief history of audience measurement in real time within Brazil and Chile. Actual examples and illustrations are included with market characteristics where this system is available.
Real Time Audience The Ultimate Fight
Ten Years of Latin American Experience
Paulo Pinheiro de Andrade
IMI IBOPE Media Information, Brazil
INTRODUCTION
Our world is becoming an increasingly 'real time' world. New communication solutions have eliminated the...
