Reading between the lines: what else you can get out of quantative fragrance trials

Many market research agencies, fragrance houses and client companies conduct product tests to assess the suitability of fragrances for particular uses.

Reading Between The Lines

What else you can get out of quantative fragrance trials

Robert N. Cockcroft Quest International Fragrances

Introduction

Coming from a background of product market researchers into the world of fragrance houses some 15 years ago,...