Reading, a brand upgrade road for brand new industrial transformation

Reading, a well-known Chinese online text platform, hopes to reshape the brand image in the future, so that the brand can better facilitate the transformation of future business forms, and achieve a closer emotional connection with the brand-related audience.

Case details

Brand: China LiteratureBrand owner: China Literature GroupMain agency: BBDO BeijingMain agency holding group: OmnicomMarket launch: Mainland ChinaIndustry: Software and Information Technology ServicesMedia channels:website/microsite, social media,...

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