Reading, a brand upgrade road for brand new industrial transformation

Reading, a well-known Chinese online text platform, hopes to reshape the brand image in the future, so that the brand can better facilitate the transformation of future business forms, and achieve a closer emotional connection with the brand-related audience.

Case details

Brand: China LiteratureBrand owner: China Literature GroupMain agency: BBDO BeijingMain agency holding group: OmnicomMarket launch: Mainland ChinaIndustry: Software and Information Technology ServicesMedia channels: website/microsite, social media, video/microfilmBudget: 4-5 million

Case Summary

When it comes to Chinese literature, some would say that it has fallen out of the mainstream public view. Today's young people no longer read books, but are more immersed in the fragmented information of online videos, games and social media.

However, in another completely new industry, Chinese literature is...

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