Reaching through the crystal ball

David Palmer and Paul Stamper

What will society look like in 2015 and what can a product and service provider do now to prepare for such an unknown place? This paper seeks to address these challenges, in order to develop a view of what future society might look like and start to formulate a business strategy to prepare for it.

Reaching through the crystal ball

Paul StamperQualitative Research, TNS, United Kingdom

David PalmerAffinion International, United Kingdom

INTRODUCTION

Throughout history mankind has longed to know what the future holds. Our desire for information about the...

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