Reaching through the crystal ball

What will society look like in 2015 and what can a product and service provider do now to prepare for such an unknown place? This paper seeks to address these challenges, in order to develop a view of what future society might look like and start to formulate a business strategy to prepare for it.

Reaching through the crystal ball

Paul StamperQualitative Research, TNS, United Kingdom

David PalmerAffinion International, United Kingdom


Throughout history mankind has longed to know what the future holds. Our desire for information about the greatest uncertainty in all our lives has led to seers peering at the entrails of animals, kings and rulers consulting oracles on Greek mountainsides and be-tented fairground fortune tellers interpreting patterns in cards and the lines on our hands. In business too this desire to look into the future is strong. After all, the company which anticipated the trend and was ready with a...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands