Reaching the Male Consumer by Way of Daytime TV Soap Operas

The purpose of this study is to provide clear insights into the function and meaning television soap operas in everyday life, particularly for male viewers.

Reaching the Male Consumer by Way of Daytime TV Soap Operas

Cynthia M FrisbyMissouri School of Journalism

I'm not going to beat around the bush. I'm a man in my 20s and I'm hooked on soaps. Rarely do we macho men admit it, but I...