Reach the top

Chuck Kapelke

This article looks at the growing use of search marketing, discussing why it is becoming increasingly important, and providing guidance on how to utilise it to its maximum potential.

Reach the top

Chuck Kapelke

The first 22 seconds of a TV spot for Pontiac's 2006 G6 Sedan were typical automaker fare, with sleek, silvery streaks gliding around glamour shots of the dashboard, sunroof, and other features. Then the ad took a revolutionary turn. “Don't take our word for it,” the narrator, Matt Dillon, suggested as the word Pontiac was shown being typed into the world's most popular search engine. “Google Pontiac, and discover for yourself how design can make a difference.” Not “visit Pontiac.com” or “contact your local dealer”, but Google us – we...

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