Rapid grocery delivery apps create a new shopping occasion

The growth of rapid grocery delivery services has given birth to a new shopping occasion: after the main shop and the top-up shop, there is now the ‘additional shop’.

For those who don’t use them, rapid grocery delivery apps might seem like a ludicrous indulgence. Make a proper shopping list before going to the supermarket, they say. Just pop round to your local shop to pick up anything you’re missing, they say. Well,...