Rapid Access and the Art of Package Design
An innovative process reduces the risk of new product failure
Primo Angeli Primo Angeli Inc.
As a designer, I spend a lot of time thinking about what reaches consumers. I consider what compels a shopper to select a particular product on the supermarket shelf or to try a new brand. I reflect on what makes people respond.
Research supports the idea that package design plays a key role in motivating consumers to choose, to buy, and remain loyal to products, services and organizations. But how does design work?