Visit Sweden: 'Sweden On Airbnb' (Sweden)

Contains the creative for the 'Sweden On Airbnb' campaign for Visit Sweden by the agency Forsman & Bodenfors in Sweden.

Case study video: Visit Sweden - Sweden On Airbnb

Selected creative: Visit Sweden - Sweden On Airbnb

Credits

Agency: Forsman & Bodenfors, GothenburgProject Leader: Ann Spennare Bengtsson / Olle Victorin Copywriter: Marcus Hägglöf / Pontus Levahn / Agnes UgglaWriter: Lycke RamelDesigner: Johan FredrikssonProduction Manager: Johanna BringefältAgency Producer: Jens OdelbringDigital Producer: Peter GaudianoPR: Robert JohnssonPlanner: Daniel SjöstrandMusic Supervisor: Jenny RingDigital Distribution: SMFB EngineProduction Partner:Airbnb Inhouse...

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