Uniqlo: Hijacking the Largest Shopping Festival in the World

Uniqlo, the global clothing brand, drove foot traffic to its stores in China on Singles' Day through the combination of online and offline purchase data.

Campaign video: Uniqlo – Hijacking the Largest Shopping Festival in the World

Credits

Lead Agency: Mindshare, ShanghaiProject Leader: Colin XuProject Management: Ding YuanCreative: Allen ChowMedia: Max Ji / Grace Shao / Ophelia Liu / Clement WangCopy &...

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