Nike Basketball: Got Next – High School Basketball League

Nike Basketball, a Nike sub-brand dedicated to basketball, wanted to increase awareness and grow participation in its highschool basketball league in China.

Campaign video: Nike Basketball – Got Next: High School Basketball League


Lead Agency: Mindshare, ShanghaiMedia Placement / Execution / Idea creation: Selina LiExecution: Velvet YuanMedia Placement: Harry Li / Rong Jia / Joey KangIdea Creation:...

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