Brahma: The foamy haircut

Brahma, a Brazilian beer brand, created a cultural phenomenon by leveraging a new source of media: football players’ hair.

Campaign video: Brahma – The foamy haircut

Selected creative: Brahma – The foamy haircut

Credits

Creative agency: Africa São PauloAccount Services: Amanda Maia / Heloísa Pupim / Luiza Lima / Rafael Marques / Vivianne SantosAgency Editor e Motion Design:Carlos...

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