Xbox: Changing the Game

Xbox, Microsoft’s gaming brand, introduced the Xbox Adaptive Controller in the US to make gaming inclusive to all.

Campaign video: Xbox – Changing the Game

Read the full campaign case study

Selected creative: Xbox – Changing the Game

Credits

Creative agency: McCann New YorkChief Creative Officer: Sean BryanEVP, Executive Creative Director:Shayne Millington / David Banta...

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