Coca-Cola: Alphabet 

Coca-Cola, the soft drink brand, encouraged people to be positive in Latin America and Brazil.

Campaign video: Coca-Cola – Alphabet

Selected creative: Coca-Cola – Alphabet


Agency: Wunderman Thompson São Paulo / WMcCann Rio de Janeiro / Lema São PauloAccount Director: Stefano PaduanAccount Team: Ricardo Montezuma / Mariana Guma / Fabiana Santana / Andressa Moro / Eduarda EsteterArt Director: Arthur Borges / Hugo Luquetti / João MendesChief Creative Officer: Keka MorelleContent Manager: Laura Almeida and Julia GamaCopywriter: Kiko Borger / Yannis TheodoriCreative Director: Gabriel Sotero / Murilo MeloCSO: Stella PiraniGlobal CCO:Bas Korsten / Daniel Bonner...

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