Burger King: Google Home of the Whopper

Burger King, the fast-food restaurant chain, accessed the homes of those who had Google Home devices by activating the machine’s definition of a Whopper from Wikipedia.

The story behind the campaign

Challenge

The Whopper is Burger King’s signature sandwich. It’s full of fresh ingredients and great taste qualifiers, so many that it can be difficult to get them all in to a traditional TV commercial. Especially when you only have :15 seconds, whi

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