Buondì Motta: The Asteroid

Buondì Motta, a breakfast snack brand, increased sales by launching a controversial TV campaign aimed at the modern Italian family.

Campaign video: Buondì Motta – The Asteroid

Read the full campaign case study

Credits

Agency: PHD MilanAccount Manager: Matteo ZelgerCommunication Planning Manager: Anna VenturiniCommunication Planner: Giulia ZanolettiDigital Performance Account:Aless

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands