Savlon: Healthy Hands Chalk Sticks

Savlon, a hygiene brand, tackled the inaction of people choosing not to use soap by creating an innovative chalk product that allowed children to enjoy the process and thus change their behaviour.

Campaign video: Savlon – Healthy Hands Chalk Sticks

Read more:
  • Campaign case study:Savlon: Healthy Hands Chalk Sticks
  • Behind the Effective 100: Savlon Chalk Sticks changes hand-washing behaviour in India

Credits

Creative Agency: Ogilvy, MumbaiChief Creative...

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