LADbible/Plastic Oceans International: Trash Isles

LADbible, a British social media and entertainment company, teamed up with Plastic Oceans Foundation, a global non-profit organisation specialising in plastic pollution, to urge governments around the world to wake up and address the plastic crisis affecting our oceans.

The story behind the campaign

Challenge

Eight million tonnes of plastic are dumped in our ocean each year. Despite the scale of this problem, and the massive areas this plastic is now forming, governments have simply ignored it and the public are unaware of the issue. So we needed a way to draw the attention to the unacceptable amounts of plastic in the ocean and make governments take notice.

Creative concept

In the North Pacific there is so much plastic an area of trash the size of France has formed. Governments have simply ignored it. So we found a way...

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