Vibration Free Washing

Agency: Traktor Wien, Vienna
Executive Creative Director: Alexander Winsauer
Copywriter: Alexander Winsauer
Art Director: Christian Gressel
Production Company: Warda Network, Vienna
Director: Eugen Prosquill
Synopsis: The new generation of Samsung Washing Machines run completely vibration free. So smoothly indeed that one can draw on it. The well-known Austrian street artist, Biocut, was hired to create an elaborate coloured picture on a Samsung during its washing cycle. The resulting footage was spread as branded content and as a TV commercial. What’s more the Samsung washing machine with Biocut’s artwork was displayed at Point of Sale and could be won in a competition on Facebook.