Michelob Ultra: Contract For Change

Michelob Ultra, a beer brand, helped farmers in the USA to go organic with its long-term initiative Contract for Change.

Campaign video: Michelob Ultra – Contract For Change

Read the full campaign case study

Selected creative: Michelob Ultra – Contract For Change

Credits

Creative agency: FCB Chicago / FCB New York Account Supervisor: Michael Fox Chief Creative Officer: Andrés Ordóñez / Gabriel Schmitt / John Kenny Niels Sienaert / Peter Carnavale / Tim Schoenmaeckers Kristin Oberg Kerry Hill Antoniette Wico Fred Levron John Bleeden Carolina Velez / Ximena Aguirre Elizabeth Taylor Jim Walter / Jonathan Wachala Melissa Jackson Marcus McCoy Thomas Hehir Paul Bierzychudek Marianna Ruiz Joe Tipre Bianca Marcus