Always: Film - '#Like A Girl' (Canada)

Contains the film creative '#Like A Girl' for Always by the agency Leo Burnett in Canada.

#Like a Girl

Agency: Leo Burnett, TorontoExecutive Creative Director: Judy JohnCreative Director: Becky Swanson / Milos ObradovicCopywriter: AJ Hassan / Angel CapobiancoArt Director: Hmi Hmi Gibbs / Nicky BygravesAgency Producer: Adine BeckerProduction Company: Chelsea Pictures, Chicago Lauren Greenfield Why does doing something “like a girl” constitute an insult? As in run/fight/throw… “like a girl”. Director Lauren Greenfeld in this viral video interviews both post-puberty and pre-puberty girls in a limbo set, and some boys are also asked for their input. The adolescent girls are more negative - “like a girl” can be a hard knock against their self-confidence. Not all of them though. “Let’s make “#Likeagirl” mean amazing things. “Join us to champion girl’s confidence at”. Rewrite the rules. Always.

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands