Always: Film - '#Like A Girl' (Canada)

Contains the film creative '#Like A Girl' for Always by the agency Leo Burnett in Canada.

#Like a Girl

Agency: Leo Burnett, TorontoExecutive Creative Director: Judy JohnCreative Director: Becky Swanson / Milos ObradovicCopywriter: AJ Hassan / Angel CapobiancoArt Director: Hmi Hmi Gibbs / Nicky BygravesAgency Producer: Adine BeckerProduction Company: Chelsea Pictures, Chicago Lauren Greenfield Why does doing something “like a girl” constitute an insult? As in run/fight/throw… “like a girl”. Director Lauren Greenfeld in this viral video interviews both post-puberty and pre-puberty girls in a limbo set, and some boys are also asked for their input. The adolescent girls are more negative - “like a girl” can be a hard knock against their self-confidence. Not all of them though. “Let’s make “#Likeagirl” mean amazing things. “Join us to champion girl’s confidence at always.com”. Rewrite the rules. Always.

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