Cases for Creativity: 2015 - Doing good

James Hurman's "Cases For Creativity" list identifies those pieces of work each year that accomplish "The Holy Grail": a Gold Lion at Cannes for creativity followed by a Gold Effie in a leading effectiveness contest.

For the upcoming 2016 edition of my book The Case for Creativity, I took time to reflect on three years of studying the Cases for Creativity - those campaigns that have won both a gold Cannes Lion for creativity and a gold Effie award for effect

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands