Cases for Creativity: 2012

James Hurman's "Cases For Creativity" list identifies those pieces of work each year that accomplish "The Holy Grail": a Gold Lion at Cannes for creativity followed by a Gold Effie in a leading effectiveness contest.

Sometime in the not too distant past, as researchers around the world proved unanimously that highly creative content is much more likely to drive greater commercial success, the argument over whether advertising should strive first to be ‘crea

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