Behind the Effective 100 Rankings: Savlon Chalk Sticks changes hand-washing behaviour in India

Savlon Chalk Sticks, ranked number two in the Effective 100, reached low income children in India with a hygiene innovation that changed behaviour among the at-risk group.

The handwash category is one of the fastest–growing categories in the personal care space in India with a CAGR of 18%, compared to soap’s CAGR of 3%. [Unilever–owned] Lifebuoy and [Reckitt Benckiser’s] Dettol both hold significant...

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