RAKBANK: EMO-BOT – emotional robot

RAKBANK, the Emirati bank, used an AI to target life insurance ads on YouTube according to the viewer’s stage of life.

Campaign details

Brand: RAKBANKLead Agency: Universal MediaRegion: EMEA

Strategy

Objective

When you're faced with a big purchasing decision, do you go with your gut feeling, or do you make a careful list of pros and cons? People often believe that decisions...