Rajasthan Royals: Rise of the royal admin

Rajasthan Royals, the cricket team franchise, wanted to retain its fans while also giving new fans a reason to support the team in India.

Campaign details

Brand: Rajasthan RoyalsLead Agency: Interactive Avenues - A Reprise Network CompanyRegion: APAC

Strategy

Objective

When you hear Rajasthan Royals, you'll mostly think of the underdogs led by Shane Warne

who won the inaugural IPL. Well, that...

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