Rajasthan Royals: Rise of the royal admin

Rajasthan Royals, the cricket team franchise, wanted to retain its fans while also giving new fans a reason to support the team in India.

Campaign details

Brand: Rajasthan RoyalsLead Agency: Interactive Avenues - A Reprise Network CompanyRegion: APAC

Strategy

Objective

When you hear Rajasthan Royals, you'll mostly think of the underdogs led by Shane Warne

who won the inaugural IPL. Well, that was 14 years ago and since then nothing really exciting happened with the team. So our game plan was to make sure we not only retain our fans who've been supporting us but also give the new ones a reason to follow us.

Target Audience

We targeted 18 to 45 year olds across India and different parts...

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