Rajasthan Patrika’s Lead in Corporate Citizenship

This paper details the operation of the Rajasthan Patrika newspaper, and looks at some of the challenges which come from running a newspaper in an area facing immense social hardship.

Rajasthan Patrika's lead in corporate citizenship

Siddharth KothariRajasthan Patrika, India

Rajasthan is a state in India located in the northwestern part of the Indian Union. It is the country's largest state with approximately 55 million people. The area of Rajasthan is nearly equivalent to some of the developed countries of the western world like Norway, Poland and Italy. It is largely an arid state. The desert area of the state is among the few tropical deserts of the world which have the highest population density.

Blessed with a rich history and a natural beauty, those attributes cannot compensate nor...

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