RAEL: A Unique Approach To Radio Research
James Peacock Peacock Research, Inc.
The Radio Advertising Effectiveness Laboratory (RAEL) was created in 2001 to research the effectiveness of radio advertising in the US. Established as an independent...
RAEL: a unique approach to radio research
James Peacock, technical consultant to RAEL, describes how, since 2001, the Radio Ad Effectiveness Lab (RAEL) is providing actionable and objective research into how radio works as an advertising medium, particularly in the USA.
