Radio active

John Harding and William Ratcliffe

In 2002, RMB (Radio Marketing Bureau) set out to research the impact of radio advertising on brand building in Canada.

radio active

John HardingRadio Marketing Bureau andWilliam RatcliffeMillward Brown Goldfarb

The ROI on radio is well established in retail. Target audience research is not required to read the impact of radio advertising: air the ad and measure cashregister sales....

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