Case details
Brand: Dell Technologies GroupBrand owner: Dell Technologies GroupMain agency: MediaComMain agency holding group: WPPMarket launch: Mainland ChinaIndustry: TechnologyMedia Channels: Outdoor Billboards, Sports, KOLs, Mobile & Apps, H5, Search Marketing, Online Video Advertising, Live Streaming, Social Media, Public Relations, Brand/Product PlacementBudget: 3-4 million
Case Summary
Although Dell Technologies Group is a foreign-funded enterprise, it has been rooted in China for more than 20 years and has always implemented the development strategy of "in China, for China".
In order to strengthen its image...