Race Equality Matters: #Mynameis – the Fuh-Net-Ic Filter

Edelman, a global communications firm, increased earned impressions, user participation and media coverage in the UK for Race Equality Matters by building a database of phonetically spelt names.

Everyone has a name. Unfortunately, not all have their name pronounced correctly.

Background

According to a recent poll with respondents from over 100 organizations, mispronunciation of names is the most common microaggression towards minorities in the UK.

73% have had their name pronounced wrong, making them feel "disrespected", "not important' and "like they don't belong".

Fear of speaking up leads to people with "unusual" names accepting the wrong pronunciation, taking on an anglicized name at work or letting people use an "easy" nickname instead of their real name.

During Race Equality Week 2022, an annual UK-wide movement to address the...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands