Quebec Milk Producers: Organic from head to udder

Quebec Milk Producers, providers of milk, changed consumers' perception of its organic milk in Quebec.

Campaign details

Brand: Quebec Milk ProducersBrand owner: Quebec Milk ProducersLead agency: Touché!Contributing agency: lg2Country: CanadaIndustries: Milk & dairy drinksMedia channels:Newspapers, Online display, Online video, Outdoor, out-of-home, Packaging...