Qantas Airways Ltd.: Win A Kangaroo campaign

"Be the first one on your block to win a kangaroo!" blared the headline. In an era of "serious" advertising in which respectability and "scientifically proven" benefits were the usual selling points, this ad from Qantas Airways Limited was a quirky herald of things to come.

Qantas Airways Ltd.: Win A Kangaroo campaign

Alan Joyce

Overview

"Be the first one on your block to win a kangaroo!" blared the headline. In an era of "serious" advertising in which respectability and "scientifically proven"...