“Diversity and inclusivity drive better results,” reports Matthew Lieberman, the chief marketing officer for the US and Mexico at PwC, the consultancy.
“The marketplace is diverse. If you can't reach it effectively – if you don't understand it, if you can't reflect it – you're not going to be successful.”
For years, brands and agencies alike have recognized the problem of homogeneitywithin the marketing and advertising ranks. However, Lieberman asked an online audience of 1,300 registrants at the Association of National Advertisers’ (ANA) 2020 Masters of B2B Conference, “As marketers, how do we really achieve diversity and inclusion...