Putting brands into action

Tony Wardle, a partner at Nimbus Experience, argues that the interaction between employees and customers (and other stakeholders) is a brand’s most powerful medium.

Putting brands into action

Tony Wardle Nimbus Experience Ltd

From time to time in all our working lives, we experience aseminal moment a learning sopowerful that it changes or clarifies ourthinking. I experienced one of these a fewyears ago when I was...