Putting A Price On Insurance Branding
Tim Evershed
The growth of the internet over the last decade has changed the way personal insurance is bought, sold and priced in the UK. Insurers have had to alter their marketing strategies to compete online and arguably the biggest challenge has been how to respond to the rise of price aggregator or comparison websites.The latter are websites that purport to be a one-stop shop where consumers can compare hundreds of policy quotes within seconds, ranked by price. According to analysts at Datamonitor, the research group, and Numis Securities, the boutique investment bank,...