Pushing the right buttons – how can we develop the optimal pricing strategy?
Jürgen WarneckeKPN Mobile, Netherlands
Dirk HuismanSKIM Group, Netherlands
Sander NoormanSKIM Analytical, Netherlands
INTRODUCTION
The telecom market has been in turmoil...
Pushing the right buttons - how can we develop the optimal pricing strategy?
In the competitive mobile telecom market combining price reductions with increasing revenues is of high importance.
