Agency: The Gem Group |
Purolator – Tackle hunger
Winner: Services General - BronzeSmall Budget - Bronze
EXECUTIVE SUMMARY
Business Results Period (Consecutive Months): January 2005–December 2005
Start of Advertising/Communication Effort: June 16, 2004
Base Period for Comparison: January 2004-December 2004
Purolator Courier is the leader in a courier category that is very fragmented and has limited growth potential. It is Canadian owned and operated, and fights for market share against U.S. based competitors with very deep pockets.
In 2002, FedEx was perceived to be the market leader, and UPS had the highest share of voice. The challenge was for Purolator...