Purina: How a New Pup Took on the Big Dog

Gunjan Godwani, Jitender Dabas

Dry dog food brand Purina SuperCoat focused on nutrition with a three-pronged strategy that aimed to disrupt a highly competitive category and win share in India.

Campaign details

Brand: PurinaBrand owner: NestléEntrant company: McCann - IndiaIdea creation: McCann GurugramMarket: AsiaSector: Household & domesticMedia channels: Word of mouth, Influencers, KOLs, Sponsorship - sports, Social mediaBudget:500k - 1 million...

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