Purchase intent rate highest in the Northeast

Elana Morris

An overview of MikMak's recent report on US regional e-commerce trends.

The Southern US has the highest share of purchase intent clicks compared to the rest of the country, according to a recent report from e-commerce analytics firm MikMak.

Share of purchase intent clicks is a metric that quantifies the number of times a shopper has clicked through to one or more retailers while browsing. Purchase intent generally measures the probability that a customer will buy a product. The Southern US saw a 38% share of purchase intent clicks, while the Northeast had the second highest intent at 21%.

It’s worth noting that the Southern US is more highly...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands