Public policy, advertising and markets

The role of advertising with respect to consumption in a number of markets, notably food, drink and tobacco, is at the centre of a fierce world-wide policy debate.

Public policy, advertising and markets

John Luik


It is important first to place the issue of tobacco advertising bans in the appropriate public policy context. Far too often the question of tobacco advertising and tobacco advertising bans is raised and examined in the context of emotional rhetoric rather than careful and rigorous analysis. This analysis would argue, however, that there is nothing about this debate that allows its participants to dispense with the criteria of legitimate public policy which is employed in any other policy arena. The justification of these standards is beyond the scope of this paper....

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands