Campaign details
Brand: Public Health EnglandBrand owner: Government of UKEntrant company: Wavemaker - United KingdomIdea creation: Wavemaker LondonMarket: EuropeSector: Non-profit, public sector & educationMedia channels: Print - general, Unspecified, Mobile & apps, Social media, Television & Connected TV, Outdoor, Out-of-homeBudget: 3 - 5 million
Executive summary
Overweight people are more at risk of health complications if they contract Covid-19. Public Health England (PHE) data found higher obesity rates within certain ethnic communities. It was imperative that these communities were disproportionately reached and engaged as part...