Prospan: Discover the world of cough

Prospan, a German cough syrup brand, enabled mothers in Vietnam to quickly identify their children's illnesses by analysing their coughs.

Campaign details

Brand: PROSPANLead Agency: DENTSU REDDERRegion: APAC

Strategy

Objective

Asian has belief in the effectiveness & safety of local herbs in cough treatment, which brought a big advantage to the local cough syrup brands and also made Western...