Promotions Serve as the Competitive Tie-Breaker
How added-value benefits set your brand apart
Nancy Poor Days Inns Worldwide Inc
Need a hotel room for the night? No problem! Today, according to the American Hotel & Motel Association, there are 126 different hotel chains in the United States consisting of 51,000 hotels. With over 3.9 million guestrooms to fill each night, hoteliers compete daily to attract travelers. It wasn't as competitive 30 years ago when Days Inns created economy lodging, a category it has dominated since its inception. Back then, cost-conscious travelers had few hotel brands to choose from and...