Project Apollo: Consumer-centric insights - the dawn of a new era of advertising research

The elusive, often hoped for and most desirous forms of data for most advertising researchers are single source data.

Project Apollo: Consumer-centric insights – the dawn of a new era of advertising research

Leslie WoodLWR, Inc., United States

Donald C. GloecklerNorth America Media Research, Procter & Gamble Company, United States

PREFACE

The elusive, often hoped...

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