Movies Unlimited : Shopping cart abandonment campaign

Movies Unlimited and Listrak

This article is part of The Programmatic Primer, Warc's essential guide for advertisers to the latest online advertising techniques. The report includes detailed advice on how to work with companies in the online advertising ecosystem, plus use cases of programmatic in action. View a PDF version.

An online movie retailer uses automated email series to recoup lost revenue. This case study demonstrates how programmatic techniques can be used to optimise return on email campaigns, as well as online display.

Key takeaways

  • Publishers and retailers use retargeting technology to bring users back to their websites, often with user-specific messaging. In this campaign Listrak was engaged to target consumers who had left items in the shopping cart on a website without making a purchase.
  • As with other retargeting initiatives, there might be lower reach than other digital ecosystem campaigns, but retargeting can generate very high ROI.

Background and campaign goals